My Story

Intro

Often university is filled by too theorethical lectures and seminars, with some teachers who are not caring about their students advancement. Not so for Raheel, whose business partner is his former university dean.

About Me

My name is Raheel Waqar and I come from Pakistan. I started my business venture in 2001, during my college days. My college Dean during my BBA advised us to ‘learn business by doing it for yourself’. I took this literally and started a media company, which has now transformed into White Rice Communications. And what’s more, my Dean is now my business partner!

The name of White Rice came during lunch at a Chinese restaurant. Thinking what to name the company, the waiter brought in a plate of white rice and bingo! Adding food to the rice transforms it. This is what we wanted to do our customers...

Creating entertaining content for the youth and children has always been a passion, because there is a big gap when it comes to children content in Pakistan. My vision for White Rice is to be the leading content developer for children in Pakistan. We want to make content across platforms delivered via mediums like TV, Internet, PC and Mobile phones.

My Venture

White Rice Communications is a digital media company specializing in Film, Animation and Interactive media. We help organizations communicate across multiple platforms - TV, PC, Web and Mobile.

Our key strengths cover creative content for corporate and social sector marketing and image building, educational content, and internal and external communications. My company has implemented several projects including – awareness raising campaigns, animated films and commercials, documentaries and short films, HR based applications and interactive promos.

Our team has addressed issues, often lifeless and mundane, and transformed them into refreshing and entertaining concepts. The diversity of our clients is reflected by the range of industries from which they emanate: Telecom, Oil and Energy, Engineering, Technology, IT, Hospitality,  and many more.

Our vision draws parallels with the vision of Bill Gates of Microsoft. His vision was to see a computer in every home. Our vision is to see every company/organization from both development and commercial sectors leveraging the full power of interactive media to communicate with their audiences.

At the same time we are aiming to become the leading content production company in Pakistan with a focus on children and youth learning. Learning that is contextual and culturally driven, inspiring 60% of our population today (who are under 25 years of age) and the millions of children of the Pakistani Diaspora.