My Story

Intro

Online retailing has revolutionized the market and while major brands like Amazon dominate the European and American markets, small brands have a great advantage and market share in Asia. Prabhpuneet is establishing her online bookshop in India by combining the passion for books with her dedication to customer service.

About Me

I am Prabhpuneet Kaur, born and brought up in Delhi, India. Born in a happy joint family, I have always learned to stay together, to enjoy and share the joys of life. While studying in school, I learned to play harmonium (instrument), I loved singing (solo & group) and I also learned kathak (Indian dance). I joined a lot of quizzes, panel discussions; which I think shaped my personality. I was good at sports, started races early on in life and then played table tennis for the school team. I also took interest in Yoga and Reiki. I was the head girl and was given responsibility to manage various meeting, conferences and school functions. As I loved solving Mathematics questions, I studies mathematics as my subject for higher studies at Hansraj College, Delhi University, Delhi. Than I found the man of my dreams, Jasneet Singh and got married to him in 2006 (Love marriage).

Till school I only read the text and reference books I was given, but during college I started reading novels, fiction, nonfiction and got addicted to it. I used to talk a lot about books with my husband and friends and one day Jasneet suggested that since I am so passionate about books and keep encouraging people around me to read, I should take care of a bookstore efficiently as I would give a personal touch to the business. This is how the idea struck and we started building the online website. Now since work is play, I never feel stressed about work and good responses from customers encourages me to go further and expand it.

My Venture

I started Bookcurry E Services in 2006 but officially launched the website in 2007. Bookcurry is an online bookstore, where customers from all over the world can browse the latest books and purchase them, which will be delivered to them at their doorstep through courier. We offer great discounts and ensure a quick response and delivery. Our book variety ranges from fiction, nonfiction, management, technology and various different genres.

We make sure the customer doesn’t have to wait for ages to read a book, as we send the book in 2 days or maximum a week. In case we know that the book is not easily available, we inform our customers so that they don’t feel cheated. You wouldn’t find the personal touch that we provide to our customers with the other websites. Often customers just enquire about the content of the book or its availability and we are happy to help. Since we understand, we are not selling apples or oranges, we are selling intellectual property, customers appreciate our initiative and take interest in the venture. Never when you interact with us would you find that you are talking to machines, but would experience the human touch and the right suggestions irrespective of the fact that the customer would buy the book or not.

Our aim is to spread knowledge and increase the number the bookreaders and lovers. Further plans are to touch those interior areas of India (to begin with and than the world) where books are not easily available. We have got enquiries from various villages in India where the bestsellers don’t reach but the people are willing to invest in books. This gives us encouragement to expand the business and help each and every one to read. We have been supplying books to the school libraries and as a social initiative thought to collect the books from people who want to donate and distribute them to NGO’s and associations working for the upliftment of kids and society.